Digital Marketing - Classic
An in-depth, hands-on training program designed to help you master the art and science of promoting brands, products, and services in today’s online landscape.
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Once you start, you’ll learn the core fundamentals of digital marketing—from understanding your target market and crafting persuasive email campaigns to optimizing your website for search engines, curating compelling social media content, and building a loyal audience on platforms like YouTube and Facebook.
Beyond strategy, this course also explores the creative side of digital marketing. You’ll get practical experience using industry-standard tools, such as Adobe InDesign and Photoshop, for designing eye-catching ads and marketing materials.
Plus, you’ll discover how to edit videos in DaVinci Resolve to enhance your visual storytelling. In essence, "Digital Marketing – Classic" balances essential marketing theory with real-world production skills, giving you a complete toolkit to succeed confidently in the digital arena.
Your Instructor
Team Mammoth
This bundle is a collaborative effort between multiple Mammoth Instructors.
Mammoth Interactive is a leading online course provider in everything from learning to code to becoming a YouTube star. Mammoth Interactive courses have been featured on Harvard’s edX, Business Insider and more.
Over 14 years, Mammoth Interactive has built a global student community with 8+ million courses sold. Mammoth Interactive has released over 1,000 courses and 5,000 hours of video content.
Founder and CEO John Bura has been programming since 1997 and teaching
since 2002. John has created top-selling applications for iOS, Xbox and
more. John also runs SaaS company Devonian Apps, building
efficiency-minded software for technology workers like you.
Course Curriculum
MONTH 1 - Introduction to Digital Marketing Core Skills
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Start1.1 Introduction To The Course (1:27)
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Start1.2 Introduction Of The Instructor (1:22)
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Start1.3 What Is Digital Marketing (4:23)
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Start1.4 Why Should You Learn Digital Marketing (2:57)
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Start1.5 Quick Win Example Of What You Can Do With Digital Marketing (1:18)
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Start1.6 Course Requirements (1:32)
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StartSource Files
02. Market Research
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Start2.1 What Will Be Covered In This Section (0:34)
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Start2.2 Find An Audience With 3 Simple Questions (4:24)
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Start2.3 Get Responses To Your Survey (4:01)
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Start2.4 Analyse Your Survey Results (3:47)
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Start2.5 Get Valuable Feedback Without Sending A Survey (4:31)
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Start2.6 Section Summary (1:01)
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StartSource Files
03. E-mail Marketing
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Start3.1 What Will Be Covered In This Section (0:36)
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Start3.2 Why Market Your Business With Email (2:30)
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Start3.3 Create A Free Mailchimp Account (1:25)
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Start3.4 Add Opt-ins & Pop Ups To Your Website For Free (4:17)
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Start3.5 Collect Emails Without A Website (2:30)
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Start3.6 Create An Email Campaign With Mailchimp (1:32)
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Start3.7 Write Email Subject Lines That Get Opened (2:20)
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Start3.8 Email Marketing Analytics (1:49)
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Start3.9 Section Summary (1:23)
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StartSource Files
04. Copywriting
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Start4.1 What Will Be Covered In This Section (0:39)
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Start4.2 What Is Copywriting (3:23)
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Start4.3 The AIDA Formula (2:44)
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Start4.4 Writing Magnetic Headlines (2:59)
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Start4.5 Flip Features Into Benefits (3:16)
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Start4.6 Create An Irresistible Call To Action (CTA) (2:31)
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Start4.7 Write Like Your Customers Talk (2:42)
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Start4.8 Section Summary (1:21)
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StartSource Files
05. Search Engine Optimization
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Start5.1 What Will Be Covered In This Section (1:04)
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Start5.2 What Is SEO (4:18)
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Start5.3 5 Seo Metrics To Measure Performance (4:14)
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Start5.4 Seo Optimise Your Homepage (4:39)
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Start5.5 Verify Website Google Search Console (3:14)
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Start5.6 Conversions - Improving Website Speed (5:36)
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Start5.7 Take The Google Mobile Friendly Test (3:10)
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Start5.8 Keyword Research Steps & Strategy (7:34)
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Start5.9 Quickly Brainstorm 1000's Of Keyword Ideas (4:45)
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Start5.10 Narrow Down Your Keyword List (3:55)
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Start5.11 Choose Target Keywords (3:27)
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Start5.12 Write Title Tags Search Engines Love (6:10)
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Start5.13 Clickthrough Rate Meta Descriptions (6:21)
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Start5.14 Appear In The Google Image Search Results (4:06)
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Start5.15 Copy Optimization Headings Tags, Outgoing & Internal Links (6:54)
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Start5.16 Types Of Backlinks & How To Get (4:11)
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Start5.17 Maximise Links For Your SEO Campaigns (4:24)
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Start5.18 Content That Generates Social Shares (4:33)
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Start5.19 Leverage Authority Websites (3:17)
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Start5.20 Build Backlinks & Valuable Relationships (4:58)
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Start5.21 Local Seo How To Rank Local Business (6:29)
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Start5.22 Section Summary (1:37)
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StartSource Files
06. Youtube Marketing
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Start6.1 What Will Be Covered In This Section (0:41)
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Start6.2 Youtube Marketing Strategy (4:16)
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Start6.3 Find Video Ideas With Competitor Analysis (4:03)
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Start6.4 Find Youtube Video Ideas With Keyword Research (5:31)
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Start6.5 Youtube Account Setup (2:41)
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Start6.6 Youtube Account Optimisation (4:01)
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Start6.7 Youtube Banner (3:34)
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Start6.8 Youtube Channel Tags (2:36)
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Start6.9 Youtube Seo (6:01)
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Start6.10 Enable Custom Thumbnails (1:43)
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Start6.11 Youtube Thumbnails (3:40)
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Start6.12 Youtube Cards (1:43)
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Start6.13 Youtube Comments (2:19)
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Start6.14 Youtube Monetization (3:04)
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Start6.15 Youtube Ads (3:09)
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Start6.16 Youtube Analytics (6:41)
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Start6.17 Section Summary (1:42)
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StartSource Files
07. Facebook Marketing
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Start7.1 What Will Be Covered In This Section (0:53)
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Start7.2 Why Market Your Business On Facebook (3:36)
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Start7.3 Facebook Page Setup (3:32)
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Start7.4 Facebook Icon (3:45)
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Start7.5 Facebook Cover Image (2:39)
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Start7.6 Facebook Page Description (2:23)
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Start7.7 Facebook - What To Post (4:51)
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Start7.8 8 Tactics To Get Your First Page Likes (5:51)
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Start7.9 Secret Way To Boost Page Likes (2:26)
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Start7.10 Facebook Competitions Contests (3:42)
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Start7.11 Facebook Groups (3:58)
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Start7.12 Facebook Live (3:08)
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Start7.13 Manage Multiple Facebook Pages (2:05)
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Start7.14 Facebook Comments & Reviews (3:04)
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Start7.15 Facebook Insights (5:45)
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Start7.16 Section Summary (1:15)
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StartSource Files
Course Summary
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01 The Art of Social Media Branding - Building a brand / marketing on Tiktok, Instagram
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02 Mastering TikTok Trends and Instagram Algorithms
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03 Content That Converts
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04 Growing Your Audience Organically
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01 Influencer Marketing 101
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02 Finding and Approaching the Right Influencers
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03 Running a Successful Campaign
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04 Tracking and Scaling Success
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MONTH 2 - Build an Ad and Poster in Adobe InDesign - Introduction To The Course
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Install Adobe InDesign
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Design a product ad
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Design a poster
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Source Files
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Build a Magazine and Pitch Deck in Adobe InDesign
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Design a pitch deck In Adobe InDesign
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Source Files
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Build a Flyer and Brochure in Adobe InDesign
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Build a company brochure in indesign
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Source files
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Introduction to the Course
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Photo Correction Fundamentals
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Start01 What Will We Learn In This Section (0:41)
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Start02 Adjust Exposure (4:41)
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Start03 Adjust Colors And Make Photos Pop (7:34)
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Start04 Crop And Adjust Photo Aspect Ratio (5:31)
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Start05 Dodging And Burning (5:23)
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Start06 Editing Raw Images (9:49)
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Start07 Section Summary And Challenge (0:45)
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StartSource files
Fix Photos
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Start01 What Will We Learn In This Section (0:49)
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Start02 Erase Skin Issues (6:56)
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Start03 Erase Watch & Necklace From Photos (12:22)
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Start04 Enlarge Low-resolution Photo (6:19)
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Start05 Move People In Photos (6:49)
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Start06 Enhance Faded Photos (7:41)
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Start07 Dodge, Burn, Sponge Tools (4:07)
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Start08 Remove Red Eyes From Photos (5:46)
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Start09 Make An Action (4:15)
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Start10 Resize Batch Images Quickly (3:11)
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Start11 Section Summary & Challenge (0:55)
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StartSource Files
Improve Photos
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Start01 What Will We Learn In This Section (0:49)
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Start02 Teeth Whitening (5:49)
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Start03 Facial Restructuring (9:42)
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Start04 Add A Lens Flare (2:26)
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Start05 How To Miniaturize (4:27)
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Start06 Add Light To An Area (6:02)
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Start07 Body Restructuring (5:57)
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Start08 Section Summary & Challenge (1:12)
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StartSource Files
Facial Retouching
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Start01 What Will We Learn In This Section (0:37)
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Start02 Remove Blemishes (3:30)
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Start03 Smoothing Skin (3:55)
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Start04 Remove Bags Under Eyes (5:03)
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Start05 Dodging And Burning To Enhance A Portrait (10:53)
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Start06 Enhance Eye Color (5:17)
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Start07 Enhance Lip Color (6:25)
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Start08 Use Liquify Tool (6:35)
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Start09 Section Summary & Challenge (1:34)
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StartSource Files
Month 3 - Edit Videos In The Cut Page In DaVinci Resolve
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02. Download DaVinci Resolve For Free
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03. Edit Videos In The Cut Page In DaVinci Resolve
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04. Create Your First Rough Cut In The Cut Page
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Start04.01 Project Preview - Create Your First Rough Cut In The Cut Page (1:08)
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Start04.02 Create Your First Rough Cut In The Cut Page In DaVinci Resolve (12:59)
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Start04.03 Use Smart Insert In Cut Page In DaVinci Resolve (3:03)
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Start04.04 Ripple Overwrite Edit In Cut Page In DaVinci Resolve (4:41)
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Start04.05 Swap And Rearrange Clips In DaVinci Resolve (3:21)
Source Files
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01. Build Transitions With Clip Tools In DaVinci Resolve
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Start01.01 Project Preview - Build Transitions In DaVinci Resolve (2:03)
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Start01.02 Default And Standard Transitions In Cut Page In DaVinci Resolve (7:12)
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Start01.03 Add Transitions In Cut Page In DaVinci Resolve (5:48)
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Start01.04 Customize Transitions In DaVinci Resolve (5:45)
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Start01.05 Add Titles In DaVinci Resolve (12:24)
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Start01.06 Add Audio In DaVinci Resolve (6:16)
02. Use Clip Tools In DaVinci Resolve
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Start02.01 Project Preview - Use Clip Tools In DaVinci Resolve (2:09)
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Start02.02 Create A Pip With The Transform Tool In DaVinci Resolve (6:01)
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Start02.03 Crop A Clip In DaVinci Resolve (5:56)
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Start02.04 Use Dynamic Zoom In DaVinci Resolve (6:20)
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Start02.05 Change Clip Speed In DaVinci Resolve (9:07)
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Start02.06 Stabilize Clips In DaVinci Resolve (5:41)
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Start02.07 Adjust Audio In DaVinci Resolve (1:25)
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Start02.08 Color Correct In DaVinci Resolve (2:39)
Source Files
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01. Edit Media Clips In DaVinci Resolve
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Start01.01 Import Media From Media Page In DaVinci Resolve (9:45)
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Start01.02 Import Through Mapping Drives And Folders In DaVinci Resolve (4:22)
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Start01.03 Create Smart Bins In DaVinci Resolve (6:02)
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Start01.04 Preview Faster With Smart Render In DaVinci Resolve (3:08)
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Start01.05 Import And Export Projects In DaVinci Resolve (3:06)
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Start01.06 Restore Backups In DaVinci Resolve (3:06)
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Start01.07 Relink Media In DaVinci Resolve (3:23)
02. Insert And Move Clips To Timeline In DaVinci Resolve
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Start02.01 Project Preview - Edit Timeline In DaVinci Resolve (0:55)
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Start02.02 Build A New Timeline In DaVinci Resolve (3:28)
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Start02.03 Add Clips To Timeline With The Edit Page In DaVinci Resolve (9:13)
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Start02.04 Perform Lift And Extract In DaVinci Resolve (2:29)
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Start02.05 Insert Edits With Track Selection In DaVinci Resolve (5:15)
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Start02.06 Overwrite Edits With Track Selection In DaVinci Resolve (2:20)
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Start02.07 Mark On Timeline In DaVinci Resolve (2:27)
Source Files
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01 The Essentials of Paid Digital Ads - Paid Digital Marketing - Google Search, Meta/Tiktok Ad Suite - building
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02 Crafting Google Search Ads That Sell
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03 Winning Strategies for Meta Ads
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04 TikTok Ads Mastery
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Courses Included with Purchase
Digital Marketing - Month 1 Assessment
Test Your Knowledge
Original Price: $0
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
off original price!
The coupon code you entered is expired or invalid, but the course is still available!